Everyone lends colour to the story of AZ Sint-Maarten. First and foremost, a hospital is a story for and by people. The employees are one large, colourful, warm family with their hearts in the right place. Together with the patients and the visitors, they lend colour and warmth to AZ Sint-Maarten. Their stories and anecdotes bring the story of AZ Sint-Maarten to life.
Push To Talk brings these colourful stories to the fore. It connects them to the authentic values of AZ Sint-Maarten. Quality, openness, respect, cooperation and ambition guide the provision of care and connect the employees in a common quest.
The stories run like colourful threads through the hospital's fabric and intertwine to make a stronger whole. Hence Push To Talk's idea for a beautiful and colourful symbol: the scoubidou. The scoubidou stands for power and connectivity. Three colourful threads symbolise how, together, the three campuses form one whole - a whole which will stand stronger in the future.
Push To Talk put together a sponsor dossier with various sponsor formulas. Some twenty sponsors reacted enthusiastically to the warm and authentic story of AZ Sint-Maarten and lent colour to the events. What's more, the full-colour sponsors were also able to tell their own stories in the unique context of AZ Sint-Maarten. In this, they received substantive and logistical support from AZ Sint-Maarten and from Push To Talk.
At all the events, a total of 15,000 visitors listened to the warm and inspiring story of AZ Sint-Maarten. Politicians, VIPs, stakeholders, doctors, employees, families with children, seniors, people with a handicap, volunteers and curious passers-by… They all listened, asked questions, took part in the photo contest or the children's treasure hunt and showed their enthusiasm on social media. Local and national media, from newspapers to the VTM news, turned their attention to AZ Sint-Maarten, the hospital of the future.
Everyone lends colour to the story of AZ Sint-Maarten. Symbols and stories from real people are connected with authentic values and lend colour to AZ Sint-Maarten. That’s how the culture comes to life.
We are Push To Talk You have a good story, we’re great storytellers: that’s a perfect match.