Push To Talk created an online platform to inform and inspire the retailer. In a first series of videos, the retailer is given demonstrations by in-house experts on products from different categories (cheese, wine, meat, fish, bread, etc.). This allows them to become better acquainted with the products and thus help customers with simple tips and tricks.
There are also suggestions for serving the traditional raclette festively, especially during the end-of-year celebrations. The end-of-year menus and the flyers and actions are presented in two other videos. These videos also tell the retailer how and when they can order the products and when they can expect to get the products and promotions in their shop. This way, they can plan their end-of-year sales without any worries.
Push To Talk was responsible for the complete realisation of the digital concept, as well as the production of videos and scripts, through to direction and shooting. The team also did the copywriting and design for the website. The videos show tasty, fresh products in a modern kitchen and present the delicious dishes on a festively dressed table. A deliberate choice was made to use a sober but warm and cosy, no-nonsense style in the videos, which is exactly what the retailer is used to getting from the Colruyt Group.
Of course, nothing beats a real tasting, but the first scores are already in for ambience and conviviality.
We are Push To Talk. We bring your culture to life.