VDAB and Push To Talk invited some leading individuals, representing all relevant stakeholders (VDAB, NIHDI, GTB, the Flemish Patients’ Platform, the Flemish Department of Work and Social Economy, the CM health service), to the studio. Minister of Employment, Hilde Crevits, had the final word. Thanks to the debate format, there was no room for speeches from an ivory tower. Frederik Gullink, VDAB, moderated the debate with input from a live poll and live questions from the audience.
Push To Talk is a specialist in live communication. For us, the audience is not a sounding board, but a partner in the story. We created as many opportunities for dialogue with the audience as possible in a live debate. With a few well-prepared questions and an online poll, the focus was immediately on the content. The audience asked questions, responded, doubted, believed… The experts responded to what really matters with clear answers, great empathy, and expertise. This led to a substantive debate with great depth. Moreover, VDAB promised that every question would be answered during or after the broadcast. This is how we encourage conversations and build change together.
Thanks to strong direction, the digital event remained captivating from start to finish. A well-timed script was written in advance with varied guests. The line of content, the moderator’s introduction and questions, and the content of the polls were scripted and timed. Pre-recorded animations and videos enlivened the debates. Moreover, they ensured a smooth transition between the guests and topics. The incoming polls enhanced the live experience and supported the storyline of the debate. They stimulated the audience to react, to ask questions, and to listen to the various perspectives. And, above all, to be spellbound from beginning to end.
VDAB managed to bring the right guests together for an interactive online webinar. For an hour and a half, 350 participants followed the fascinating live broadcast from start to finish. They participated in the polls and the questions flooded in.
This created real live communication and conversation to work together to better support everyone with health problems who wants and is able to work.
We are Push To Talk. You have a good story, we’re great storytellers: that’s a perfect match.