VDAB gets Brussels partners moving live

Live online meeting

How do we keep the Brussels labour market moving during the COVID-19 pandemic? That was the key question at VDAB Brussels’s live online partner day. Push To Talk created a television studio in the Technicity Brussels lift atelier and engaged Dorien Leyers as a professional live interviewer. VDAB got its partners moving for training and work with a fascinating livestream of conversations, chats, and reports.

Project

VDAB wanted to inform the Brussels partners about the cooperation between Brussels and Flanders on the labour market, about the impact of COVID-19 on unemployment, and about the training opportunities for Brussels job-seekers. VDAB wanted to enter into dialogue with the partners, listen to their needs, and help find solutions. That’s why Push To Talk was commissioned to organise an interactive online event.

Client

For 30 years now, VDAB has been working strongly together for work. Every day, the employees help employers and jobseekers find each other. They encourage jobseekers to develop their talents and skills to the maximum.

Challenge

Thanks to the system of temporary unemployment, the COVID-19 pandemic had a limited effect during the first lockdown. The second wave is making itself felt more strongly. The prospects for 2021, i.e. 83,000 extra job-seekers in Flanders and 16,500 in Brussels, are alarming. VDAB wants to be on the ball and offer the unemployed an overview and train them for the jobs and bottleneck professions that are still available. To this end, VDAB got its partners moving. Because they’re working strongly together for work.

Umicore

Solution

Meticulous preparation

Together with VDAB, Push To Talk thoroughly prepared the questions for the guests. Push To Talk created a tightly timed shooting schedule with an attractive mix of studio discussions, recorded interviews, video reports, VDAB spots, animated PowerPoints, and room for live reactions in the chat. While the guests switched places smoothly and fully coronavirus-proof, the visitors watched videos with information, ideas, and testimonials for tackling labour market challenges. Afterwards, the 170 visitors continued their dialogue on the new challenges in the Brussels labour market in smaller working groups.

Technicity lift atelier

For the occasion, Push To Talk set up a pop-up studio in the Technicity Brussels lift atelier, the pool for training and work in the technology industry. Together, jobseekers, employees, students, and teachers develop the competences needed by the technology industry. The training hall provided an inspiring and appropriate backdrop with space for varied settings and striking interviews.

Live conversation

The audience asked questions via chat during the broadcast. Geert Pauwels, Director of VDAB Brussels, answered the questions live in the studio and did not shy away from the difficult questions. After the sessions, there was still time for online networking in the Babbelbox. Listening to stories and emotions creates opportunities to engage in dialogue and build a bright future together. VDAB wants to set the labour market in motion together with the Brussels partners, which is how live conversation can contribute to working strongly together for work.

Online platform

Anyone who wanted to could watch or review the content later on a VDAB online platform.

Working strongly together for work

The Brussels partners were given the latest news on the impact of the COVID-19 pandemic on the labour market in a short space of time. Over 170 visitors followed the live broadcast. Fascinating questions for the speakers in the studio flooded in via chat. This is one way VDAB and the Brussels partners are working strongly for work together in the time of corona.

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Impressions