VDAB believes that training is the new recruitment. So the VDAB Competence Centre for truck drivers, coach drivers, and construction site mechanics in Herentals was the ideal place for an event focusing on attracting and retaining the right employees. It’s a symbolic place for VDAB’s culture that inspires and sets it in motion.
An online event has to be captivating from start to finish. We wrote out the script in a shooting schedule beforehand. The speakers really had something to say. We prepared the panel questions and polls well and zoomed in on the content. The changes between videos, panel discussions, and online polls was tightly timed in the shooting schedule. It also contained the changes between people and camera angles. This prevented dead airtime and we created exciting vibes.
The programme includes three expert speakers who explained their vision of entrepreneurship in a video. Wim Adriaens, CEO VDAB, outlined the expectations for the labour market after the COVID-19 pandemic. Ilse Janssens presented her vision using stories from real people. For example, she illustrated how Emmaüs attracts plenty of good employees who like their work. Finally, Professor Koen Marichal (AMS) presented his vision of leadership using personal examples and experiences. It was an inspiring plea to do away with bossy leaders and make way for empathetic leadership.
Moderator Jill Heyninck introduced the keynotes and encouraged the live panel to engage in an animated debate. The panellists Ina De Quint, Peter Hudders, and Hans Casier represented a small, a medium-sized, and a large company. They added insights from their business. And the public communicated its opinion through online polls. Thanks to this input, Bjorn Cuyt, Provincial Director of VDAB, had a unique opportunity to listen to his target group, communicate his vision, and start a conversation. This brought VDAB’s story to life.
Push To Talk took care of thoroughly preparing the content and kept the direction tightly in hand with a professional team. This kept the mix of keynotes, panel discussions, and online polls captivating from start to finish.
In short, a winter seminar full of good vibes for pumping up that entrepreneurial spirit, today and tomorrow.
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